[HIPE Stories] Coffee, Culture, and Catching Rabbits: A Pickup Coffee story

What does it take to scale one of the fastest-growing consumer brands in the Philippines? Jaime González Fernández, co-founder of Pickup Coffee shares how culture, consistency, and execution fueled their rapid rise from a single store to 400+ in just three years.

Watch Episode 7 of Rappler Presents HIPE Stories on YouTube and Spotify now.