Insider Achieves 437% Growth in the Philippines and Unlocks $200M USD CARR Worldwide on International Women’s Day, After Major Customer Wins Including Philippines Airlines, Cebu Pacific, and Robinsons Bank

Manila, 08 March 2024 – Insider, the leading AI-native platform for delivering individualized, cross-channel customer experiences, today announced 437% growth in the Philippines in the last twelve months, and that it has unlocked a new revenue milestone globally – $200M USD CARR (Committed Annual Recurring Revenue). Recognized as an industry leader by top analysts, Insider has firmly positioned itself amongst other record-breaking SaaS legends to unlock $200M USD in CARR at extraordinary speed.

This significant financial milestone comes as a result of the company’s commitment to product excellence and customer obsession, following notable local customer wins—including Philippines Airlines, Cebu Pacific, Robinsons Bank, and Adidas—and continued expansion amongst its existing Philippine customer base, which includes some of the nation’s best-loved brands like Watsons, RCBC, China Bank, and more. 

Globally, Insider is trusted by 1,200+ of the world’s best-loved brands in industries including retail, beauty and cosmetics, fashion, travel, and automotive, like Samsung, Nike, GAP, Pizza Hut, Santander, Singapore Airlines, Lexus, and one-third of the Fortune 500 to differentiate their customer experiences and drive profitable growth while unleashing peak productivity and efficiency for their teams.

When we founded Insider, our vision was to become the world’s most progressive and trusted technology platform for CX. Unlocking $200M USD CARR globally, and achieving 437% growth in the Philippines are both remarkable feats that demonstrate our vision is transpiring,” said Hande Cilingir, Co-Founder and CEO of Insider and Endeavor Entrepreneur. “Insider is becoming a generational company and the driving force behind the growth of some of the Philippines’s most recognized brands. Our culture of reinvention and obsession with ‘loving customer problems’, has helped us bring a fresh perspective to the most pressing challenges marketers face today. Our goal is to finally make it possible for brands to deliver a totally unique experience per person, forever changing the dialog between brands and their consumers.”

The growing demand for Insider in the Philippines and globally comes as marketers prioritize customer experience as the single most important value driver and the key to retaining customers and earning their loyalty, particularly in light of the changing economic environment. Insider continues to execute against the most ambitious product roadmap in the industry to drive more value for CX and marketing professionals, worldwide. Insider’s mission has always been to develop industry-first solutions that anticipate and solve marketers’ biggest frustrations and challenges before they arise, which has earned its reputation for being a first-mover, always incorporating the latest technologies and capabilities. 

Thanks to our innovative platform and impressive product roadmap, we’re witnessing phenomenal interest from the Philippines’ leading brands and retailers,” says Jack Nguyen, VP of Growth at Insider. “Achieving 437% growth during the last 12 months is a testament to our platform’s ability to help brands achieve real results.

Insider’s growth is not only a reflection of its progressive technology, but also its team, and a culture of customer obsession. This is reflected in the company’s robust 129% NRR (Net Revenue Retention) rate. Insider’s award-winning approach to customer service and onboarding blends its leading product with superior support from local industry experts. New customers can expect migration to be completed quickly with zero downtime and the fastest Time To Value (TTV), 3x quicker compared to any other vendor (independently verified by users) to maximize performance against core metrics such as revenue, average order value, and customer lifetime value.

Insider solves the most fundamental problems any marketer faces today, including gaining a single view of the customer by connecting, structuring, and uniting customer data, removing the struggle of getting to know your customers. With a single view achieved, Insider makes it possible to segment with precision based on real-time behaviors, or even predict intent, and orchestrate journeys across the broadest number of channels, including WhatsApp, SMS, Web, Email, and App — on autopilot. All possible from a single platform that users have independently verified as the Easiest To Use, Easiest To Set Up, and Fastest To Deliver TTV (time to value) compared to any other vendor. Insider’s ready-made templates, powerful Generative AI capabilities (Sirius AITM), and single canvas view make it possible for marketing, CRM, digital, and e-commerce teams to collaborate more effectively. 

Cilingir said, “Insider has been innovating, developing, and deploying intelligent solutions in the Customer Experience and Marketing industry. Since 2014, we have employed a dedicated team of AI engineers, to develop and train some of the first examples of Predictive AI and machine learning models in relation to conversion rate optimization and embed them into our earliest technologies. Our ten-year track record in predictive and conversational AI meant Insider was uniquely positioned to take advantage of the emerging popularity of generative AI in recent months, disseminating the hype to deliver tangible value for marketers within the Insider platform, removing guesswork and low-leverage tasks to increase productivity and efficiency.” 


Woman-founded. 70% Women-led. Predominantly Women-owned.

Insider chose International Women’s Day to announce this revenue milestone as one of the only woman-founded, 70% women-led, and predominantly women-owned B2B SaaS Unicorns to achieve $200 Million USD in CARR. Insider continues to defy the norms, considering female-founded companies account for under 3% of venture capital funding deals involving AI (The Alan Turing Institute, 2023), and women make up just 28% of leadership positions in the Customer Experience industry globally (McKinsey & Company, 2023).

“When we started Insider, we sought not only to create a product company but to build the world’s most socially progressive technology community. We wanted to prove that it was possible to create a woman-founded, woman-led company in AI and deep tech from any part of the world,” says Cilingir. “Companies with women on their boards tend to perform better on the stock market. Societies that educate girls and allow women to participate in decision-making are more successful. Women matter, and representation matters. When diverse perspectives and voices are brought to the table, it leads to more innovation, more inclusivity, more equity, and better outcomes for organizations, share owners, customers, and society.” 


Recent Recognition: 

Insider’s momentum is recognized in its most recent milestones, and recognitions, including:


What our customers have to say:

We have been working with Insider for more than 6x years now and they have very much helped us improve our marketing CX capabilities. Throughout this time, it has been amazing to see Insider grow from strength or strength and becoming a formidable force in the martech space, we certainly look forward to many years of partnership together to improve our CX ” — Vice President of eCommerce & Distribution at Singapore Airlines

With their attentive and proactive attitude the team is able to understand our core business goals by tailor making AI personalization, smart recommendation and web push that boosted our online conversions to +7%.” — Chief Digital Officer at Watsons

With Insider on board, we were also able to roll out campaigns at a much faster pace with less dependency on technical teams, delivering quicker time to value.” — eCommerce Director at Etiqa


Looking forward to the future:

Insider will continue to support its Philippines customers with local account management and customer success teams to provide a winning combination of global expertise paired with local know-how. Stay tuned for more exciting news coming soon to further demonstrate Insider’s commitment to helping the Philippine marketers deliver exceptional customer experiences.


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